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Year: 2013

Home 2013

Two Magic Words That Will Change Your Media Trajectory, Business and Life

December 20, 201310 commentsRachel

A few months ago I was walking my dog Shira and our neighbor joined us. We began chatting. Rather quickly, Shira did her business and I enthusiastically said, “Good girl!” My neighbor said, I’ve never understood why dog owners always do that. Why do you say good girl every time? The answer is simple. I…

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Hidden Holiday Media Opportunities

December 9, 201311 commentsRachel

We are knee deep in the holiday season. Many of us are slowing down at work and revving up for important family time and celebration. Using media coverage to grow your influence may fall to the back burner. What most people don’t realize is that there may be hidden holiday media opportunities. You just need…

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Are You Dumbing Yourself Down?

November 26, 2013No CommentsRachel

Today I want to address an issue I get asked about a lot. It usually goes something like this… “Rachel, my topic is really complicated. I don’t have any idea how to simplify it.” Or like this… “There are a lot of nuances. If I oversimplify my topic, won’t I be dumbing myself down?” Folks,…

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Is Your Guilty Pleasure Good Business?

October 1, 20132 commentsRachel

Recently I had a student admit that her “guilty pleasures” are the various Real Housewives shows and Scandal. I immediately responded … because I do not view watching those shows (or other shows) as anything anyone should feel “guilty” about!! In fact, let’s rejoice. We are well into premiere season and some of the most…

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Get The Media Attention YOU DESERVE!

September 10, 2013No CommentsRachel

By nature I am passionate and committed. If I am in, I am really in. But this year, I am upping the ante. I just celebrated my birthday and I am recommitting to making each day count. How am I going to do that? Well, at the top of my list is more effectively serving…

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The Importance Of Your Story…

February 6, 2013No CommentsRachel

Hello and welcome to my blog. I am honored that you’ve taken time out of your day to read my thoughts. I hope you learn from, are empowered by and enjoy them. As I launch this site, I am grateful for the experiences I’ve had over my 20-year career in television – especially the opportunity…

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