How Can The Olympics Benefit You?

Tomorrow begins one of my favorite events, the Olympics.

What do the Olympics have to do with you?

If you monitor the Olympics, there could be a direct benefit to your business.

I’m so obsessed with the Olympic benefit for you that I created a five-part Olympic viewing companion series in 2014 entitled Go For Gold: Your Olympic Media Manual. As we begin the 2016 Olympics, I want to draw your attention to this valuable material for two reasons. First, I had not yet “met” many of you in 2014. Second and even more important, the examples are from 2014, but the potential impact of the strategy outlined in the posts is equally meaningful to your business today.

Will the posts be useful if you are not interested in media attention? Absolutely! When you elevate your communication in one area, it strengthens you everywhere.

Will the posts be beneficial if you are not into sports? You bet. The lessons are universal.

Check out these posts and shift your mindset about why you should watch the Olympics and how you can use this rare event to serve your business:

Mine The Gold In Your Story

Share the Olympic Spotlight

Be Irresistible

What Do Ashton Kutcher And Olympic Athletes Have In Common?

Heart, Humanity and Hope

Then, please let me know how you plan to use these strategies in the comments below. I can’t wait to hear your thoughts and answer your questions. Also, please share this blog via email and social media. I want your tribe to reap the rewards as well.

I will be back in touch soon with my thoughts on the 2016 Olympics. Until then, go YOU!